Google Ads cost per lead benchmark for Professional Indemnity Insurance
Google Ads cost per lead for Professional Indemnity Insurance: £21 - £41. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.
About this benchmark
Professional Indemnity Insurance sits inside our Insurance Leads segment. The Google Ads cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.
Segment
Insurance Leads
Benchmark type
directional (calibrated estimate, not a sampled niche range)
Frequently asked questions
What is the typical Google Ads cost per lead for Professional Indemnity Insurance?+
The published 20th-80th percentile range is £21 - £41, with a midpoint near £31. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads cost per lead benchmark for Professional Indemnity Insurance?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Professional Indemnity Insurance priced at this Google Ads CPL range?+
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.