Sourced statistics
UK Financial Adviser Marketing Statistics
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Quick answer
What are the key UK financial adviser marketing benchmarks in 2026?
UK financial adviser lead costs range from £18 to £380 per lead depending on niche and platform. MQL-to-client conversion sits at 18% to 48%. Around 36,400 FCA-authorised advisers operate across ~5,000 firms. Consumer Duty (effective July 2023) reshaped promotional and outcome obligations. Speed-to-lead under 5 minutes delivers a 21x qualification uplift.
Citation policy
Every figure on this page links to a primary source. Platinum Prospects benchmarks are drawn from live UK campaign data across mortgage, pensions, protection and wealth niches, updated quarterly. Cite as: Platinum Prospects, UK Financial Adviser Marketing Statistics, 2026.