Google Ads cost per lead benchmark for Tax Return
Google Ads cost per lead for Tax Return: £15.4 - £30. Directional benchmark from UK regulated advice campaigns in the Tax & Accounting segment.
About this benchmark
Tax Return sits inside our Tax & Accounting segment. The Google Ads cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.
Segment
Tax & Accounting
Benchmark type
directional (calibrated estimate, not a sampled niche range)
Frequently asked questions
What is the typical Google Ads cost per lead for Tax Return?+
The published 20th-80th percentile range is £15.4 - £30, with a midpoint near £22.7. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads cost per lead benchmark for Tax Return?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Tax Return priced at this Google Ads CPL range?+
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.