Google Ads cost per lead benchmark for Trust Services
Google Ads cost per lead for Trust Services: £53 - £101. Directional benchmark from UK regulated advice campaigns in the Estate Planning segment.
About this benchmark
Trust Services sits inside our Estate Planning segment. The Google Ads cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.
Segment
Estate Planning
Benchmark type
directional (calibrated estimate, not a sampled niche range)
Frequently asked questions
What is the typical Google Ads cost per lead for Trust Services?+
The published 20th-80th percentile range is £53 - £101, with a midpoint near £77. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads cost per lead benchmark for Trust Services?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Trust Services priced at this Google Ads CPL range?+
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.