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LinkedIn • cost per lead

LinkedIn cost per lead benchmark for Critical Illness

LinkedIn cost per lead for Critical Illness: £85 - £158. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.

Range
£85 - £158
20th-80th percentile
Midpoint
£121.5
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Critical Illness sits inside our Insurance Leads segment. The LinkedIn cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Directional-only range. LinkedIn spend is concentrated in a limited set of professional advice niches; treat as planning context, not observation.

Segment

Insurance Leads

Benchmark type

directional (calibrated estimate, not a sampled niche range)

Frequently asked questions

What is the typical LinkedIn cost per lead for Critical Illness?+

The published 20th-80th percentile range is £85 - £158, with a midpoint near £121.5. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this LinkedIn cost per lead benchmark for Critical Illness?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Critical Illness priced at this LinkedIn CPL range?+

Directional-only range. LinkedIn spend is concentrated in a limited set of professional advice niches; treat as planning context, not observation.