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Meta • cost per lead

Meta cost per lead benchmark for Accountant

Meta cost per lead for Accountant: £4.7 - £9.7. Directional benchmark from UK regulated advice campaigns in the Tax & Accounting segment.

Range
£4.7 - £9.7
20th-80th percentile
Midpoint
£7.2
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Accountant sits inside our Tax & Accounting segment. The Meta cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.

Segment

Tax & Accounting

Benchmark type

directional (calibrated estimate, not a sampled niche range)

Frequently asked questions

What is the typical Meta cost per lead for Accountant?+

The published 20th-80th percentile range is £4.7 - £9.7, with a midpoint near £7.2. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Meta cost per lead benchmark for Accountant?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Accountant priced at this Meta CPL range?+

Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.