Meta cost per lead benchmark for Help To Buy
Meta cost per lead for Help To Buy: £4 - £8. Directional benchmark from UK regulated advice campaigns in the Mortgage Leads segment.
About this benchmark
Help To Buy sits inside our Mortgage Leads segment. The Meta cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.
Segment
Mortgage Leads
Benchmark type
directional (calibrated estimate, not a sampled niche range)
Frequently asked questions
What is the typical Meta cost per lead for Help To Buy?+
The published 20th-80th percentile range is £4 - £8, with a midpoint near £6. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Meta cost per lead benchmark for Help To Buy?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Help To Buy priced at this Meta CPL range?+
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.