Meta cost per lead benchmark for Key Person Insurance
Meta cost per lead for Key Person Insurance: £7.2 - £15. Directional benchmark from UK regulated advice campaigns in the Protection segment.
About this benchmark
Key Person Insurance sits inside our Protection segment. The Meta cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.
Segment
Protection
Benchmark type
directional (calibrated estimate, not a sampled niche range)
Frequently asked questions
What is the typical Meta cost per lead for Key Person Insurance?+
The published 20th-80th percentile range is £7.2 - £15, with a midpoint near £11.1. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Meta cost per lead benchmark for Key Person Insurance?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Key Person Insurance priced at this Meta CPL range?+
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.