Meta cost per lead benchmark for Payroll Services
Meta cost per lead for Payroll Services: £5.1 - £10.6. Directional benchmark from UK regulated advice campaigns in the Tax & Accounting segment.
About this benchmark
Payroll Services sits inside our Tax & Accounting segment. The Meta cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.
Segment
Tax & Accounting
Benchmark type
directional (calibrated estimate, not a sampled niche range)
Frequently asked questions
What is the typical Meta cost per lead for Payroll Services?+
The published 20th-80th percentile range is £5.1 - £10.6, with a midpoint near £7.85. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Meta cost per lead benchmark for Payroll Services?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Payroll Services priced at this Meta CPL range?+
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.