Cost-per-lead and conversion benchmarks for UK mortgage broker paid campaigns across Meta and Google.
UK mortgage broker PPC benchmarks cover cost per lead and conversion rates for residential, first-time buyer, remortgage and bridging campaigns on Meta and Google.
| Niche | Platform | Metric | Low | High | Sample |
|---|---|---|---|---|---|
| mortgage | meta | cpc | £0.45 | £1.2 | 142 |
| mortgage | meta | cpm | £4.2 | £9.8 | 142 |
| mortgage | meta | ctr | 0.9% | 2.4% | 142 |
| mortgage | meta | cvr | 4.5% | 12% | 88 |
| mortgage | cpl | £25 | £90 | 1,700 | |
| mortgage | meta | cpl | £18 | £55 | 2,100 |
| mortgage | cpc | £1.8 | £8.5 | 96 | |
| mortgage | ctr | 3.2% | 8.5% | 96 | |
| mortgage | cvr | 6.5% | 14% | 74 | |
| mortgage | cross-channel | cac-payback-months | 1 | 5 | 88 |
Residential mortgage CPL on Meta typically ranges £18–£55 for remortgage and first-time buyer audiences. Bridging finance sits materially higher, reflecting the deal size and commercial intent of search queries.
Drawn from UK broker accounts managed by Platinum Prospects over the trailing 12 months. Bridging samples are smaller given the specialist nature of the niche.
For mass-market residential mortgage campaigns on Meta, expect £18–£55 CPL. On Google non-brand search, £25–£90 CPL is typical. Bridging finance CPL on Google can reach £220.
Meta is better for volume and first-time buyer audiences. Google is better for intent, remortgage and bridging where users actively search. Most successful brokers run both with offline conversion tracking.