Mortgage Broker PPC Benchmarks UK
Cost-per-lead and conversion benchmarks for UK mortgage broker paid campaigns across Meta and Google.
What is Mortgage Broker PPC Benchmarks UK?
UK mortgage broker PPC benchmarks cover cost per lead and conversion rates for residential, first-time buyer, remortgage and bridging campaigns on Meta and Google.
Benchmark table
| Niche | Platform | Metric | Low | High | Type |
|---|---|---|---|---|---|
| bridging loan | cpl | £48 | £92 | directional | |
| bridging loan | bing | cpl | £48 | £92 | directional |
| bridging loan | cpl | £167 | £309 | directional | |
| bridging loan | meta | cpl | £7 | £14.5 | directional |
| first time buyer mortgage | cpl | £22 | £43 | directional | |
| first time buyer mortgage | bing | cpl | £22 | £43 | directional |
| first time buyer mortgage | cpl | £78 | £146 | directional | |
| first time buyer mortgage | meta | cpl | £4 | £8 | directional |
| mortgage | cvr | 6.6% | 19.8% | grouped | |
| mortgage | mql-rate | 52.8% | 82.5% | grouped | |
| mortgage | cpc | £2.52 | £8.28 | grouped | |
| mortgage | ctr | 3.3% | 9.9% | grouped | |
| mortgage | open-rate | 30.8% | 52.8% | grouped | |
| mortgage | youtube | view-rate | 19.8% | 37.4% | grouped |
| mortgage | cross-channel | cac-payback-months | 1 | 5 | observed |
| mortgage | cross-channel | mql-to-client-rate | 8% | 22% | observed |
| mortgage | cross-channel | speed-to-lead-minutes | 2 | 30 | observed |
| mortgage | meta | cpc | £0.5 | £1.67 | grouped |
| mortgage | meta | cpm | £3.78 | £11.34 | grouped |
| mortgage | meta | ctr | 0.8% | 2.5% | grouped |
| mortgage | meta | cvr | 3.3% | 13.2% | grouped |
| mortgage | meta | mql-rate | 19.8% | 46.2% | grouped |
| mortgage | bing | cpc | £1.71 | £6.12 | grouped |
| mortgage | bing | ctr | 2.64% | 7.92% | grouped |
| mortgage | bing | cvr | 5.5% | 16.5% | grouped |
| mortgage | bing | mql-rate | 49.5% | 79.2% | grouped |
| mortgage | cpc | £5.22 | £12.78 | grouped | |
| mortgage | cpm | £16.2 | £43.2 | grouped | |
| mortgage | ctr | 0.4% | 1.2% | grouped | |
| mortgage | cvr | 4.4% | 11% | grouped | |
| mortgage | mql-rate | 41.8% | 74.8% | grouped |
Industry commentary
Residential mortgage CPL on Meta typically ranges £12-£48 for remortgage and first-time buyer audiences. Bridging finance sits materially higher, reflecting the deal size and commercial intent of search queries.
Methodology
Drawn from UK broker accounts managed by Platinum Prospects over the trailing 12 months. Bridging samples are smaller given the specialist nature of the niche.
Frequently asked questions
What CPL should a UK mortgage broker expect?+
For residential mortgage campaigns on Meta, expect £12-£48 CPL. On Google non-brand search, £22-£118 CPL is typical. Bridging finance CPL on Google can reach £162.
Is Meta or Google better for mortgage leads?+
Meta is better for volume and first-time buyer audiences. Google is better for intent, remortgage and bridging where users actively search. Most successful brokers run both with offline conversion tracking.