Scaling a £500k Per Month Performance Marketing Campaign
A multi-channel digital acquisition campaign focused on testing, optimisation and conversion rate improvement.
Campaign Highlights
Client Overview
A fast-growing Buy Now Pay Later fintech platform wanted to scale user acquisition while maintaining efficient customer acquisition costs.
The company was investing heavily in performance marketing and required continuous testing, optimisation and conversion rate improvements across its digital funnel.
The Challenge
At high advertising spend levels, small improvements in conversion rates and cost per acquisition can significantly impact overall marketing efficiency.
The challenge was scaling user acquisition while continuously refining creative, audience targeting and conversion funnels.
Strategy
Platinum Prospects supported the performance marketing team through large-scale testing and optimisation across multiple advertising channels.
Meta advertising campaigns targeting online shoppers
Google search campaigns targeting purchase intent
Creative testing across multiple ad formats
Landing page and funnel optimisation
Conversion rate testing across key checkout stages
Audience segmentation and optimisation
Continuous performance analysis and campaign refinement
Campaign Performance
Over 12 months, the campaign maintained an average monthly spend exceeding £500,000 while continuously improving efficiency. The cost per registration averaged £3.44 across 1.8 million new user sign-ups.
Optimisation Approach
The campaign focused heavily on continuous experimentation.
Creative Testing
Hundreds of ad variations tested across formats and placements
Audience Segmentation
Continuous testing of audience segments and targeting strategies
Landing Page Optimisation
Conversion-focused landing page testing and refinement
Checkout Funnel Improvements
Step-by-step optimisation of the checkout conversion flow
Performance-Based Allocation
Budget allocation driven by real-time performance signals
Result
The campaign successfully scaled user acquisition while improving marketing efficiency. Through ongoing optimisation and testing, the platform was able to acquire millions of users while reducing overall acquisition costs.
Key Insight
This campaign demonstrates how large-scale performance marketing requires continuous experimentation, testing and optimisation to maintain efficiency at high advertising spend levels.
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