A Meta lead generation campaign delivering a consistent pipeline of bridging finance enquiries for a specialist brokerage.
A specialist bridging finance brokerage wanted to generate a predictable pipeline of enquiries from property investors, developers and landlords requiring short-term finance solutions.
The firm had historically relied on introducers and referrals and wanted to develop a scalable digital acquisition channel.
Bridging finance enquiries typically come from property investors needing quick access to capital for opportunities such as property purchases, refurbishment projects or auction purchases.
The challenge was identifying these borrowers early and generating enquiries at a cost that allowed deals to remain commercially viable.
Platinum Prospects built a Meta Ads lead generation campaign targeting property investors and developers.
Meta lead generation ads targeting property investors and developers
Audience targeting based on property investment interests
Lead forms capturing key deal information
Automated lead delivery into the broker's CRM
Ongoing optimisation focused on maintaining efficient enquiry costs
The campaign launched at £500 per month and was scaled to £9,000 per month over 18 months as performance remained consistent. At an average cost per enquiry of approximately £10, the campaign generates around 900 enquiries per month for the brokerage.
This demonstrates how targeted Meta campaigns can generate not only enquiries but also substantial lending volume for specialist finance brokers.
This campaign demonstrates how Meta advertising can generate large volumes of bridging finance enquiries at low acquisition costs. By scaling spend gradually and optimising lead generation campaigns, specialist brokers can build a predictable pipeline of high-value lending opportunities.
Platinum Prospects helps specialist finance brokers generate compliant, high-intent enquiries through performance-driven digital campaigns.
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