Generating Bridging Finance Enquiries at Scale Using Meta Ads
A Meta lead generation campaign delivering a consistent pipeline of bridging finance enquiries for a specialist brokerage.
Campaign Highlights
Client Overview
A specialist bridging finance brokerage wanted to generate a predictable pipeline of enquiries from property investors, developers and landlords requiring short-term finance solutions.
The firm had historically relied on introducers and referrals and wanted to develop a scalable digital acquisition channel.
The Challenge
Bridging finance enquiries typically come from property investors needing quick access to capital for opportunities such as property purchases, refurbishment projects or auction purchases.
The challenge was identifying these borrowers early and generating enquiries at a cost that allowed deals to remain commercially viable.
Strategy
Platinum Prospects built a Meta Ads lead generation campaign targeting property investors and developers.
Meta lead generation ads targeting property investors and developers
Audience targeting based on property investment interests
Lead forms capturing key deal information
Automated lead delivery into the broker's CRM
Ongoing optimisation focused on maintaining efficient enquiry costs
Campaign Performance
The campaign launched at £500 per month and was scaled to £9,000 per month over 18 months as performance remained consistent. At an average cost per enquiry of approximately £10, the campaign generates around 900 enquiries per month for the brokerage.
Pipeline Performance
Revenue Performance
Loan Volume Introduced
This demonstrates how targeted Meta campaigns can generate not only enquiries but also substantial lending volume for specialist finance brokers.
Target Audience
Key Insight
This campaign demonstrates how Meta advertising can generate large volumes of bridging finance enquiries at low acquisition costs. By scaling spend gradually and optimising lead generation campaigns, specialist brokers can build a predictable pipeline of high-value lending opportunities.
Want a Predictable Pipeline of Finance Enquiries?
Platinum Prospects helps specialist finance brokers generate compliant, high-intent enquiries through performance-driven digital campaigns.
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