A small-budget Google Ads campaign designed to generate mortgage enquiries from first-time buyers.
A local mortgage broker wanted to generate enquiries from first-time buyers but had a limited advertising budget.
The goal was to create a predictable flow of mortgage enquiries without relying purely on referrals.
Smaller mortgage brokers often struggle to compete with large lead-generation platforms and national brands.
The challenge was generating consistent enquiries while maintaining a cost per lead that made sense for a small advisory firm.
Platinum Prospects built a targeted Google Search campaign focusing on first-time buyer mortgage searches.
Google search campaigns targeting first-time buyer mortgage keywords
Dedicated landing pages explaining the mortgage process
Qualification questions capturing buyer circumstances
Simple enquiry forms designed to maximise conversion
Continuous campaign optimisation
From 523 enquiries, 173 progressed to a booked appointment -- a 33% appointment rate. Of those, 48 completed as mortgage cases, demonstrating that the campaign produced genuine, qualified first-time buyer enquiries.
At an average of £1,000 per month in ad spend, the campaign generated approximately 58 enquiries per month -- giving the broker a steady, predictable pipeline of first-time buyer prospects to work through.
First-time buyer mortgage clients also represent significant long-term value. Protection policies generate recurring commissions, clients typically remortgage every 2--5 years creating repeat business, and satisfied first-time buyers are a consistent source of referrals. The true return on this campaign is considerably higher than the initial 9.6x ROAS.
At £17.20 per enquiry, the campaign delivered a cost per lead achievable within a modest budget -- demonstrating that smaller brokers do not need large advertising budgets to generate a meaningful flow of enquiries.
This campaign demonstrates how even small advertising budgets can generate a consistent pipeline of mortgage enquiries when campaigns are properly targeted and optimised. A local broker spending £1,000 per month turned a modest budget into 48 completed mortgages and £86,400 in revenue over nine months.
Platinum Prospects helps financial firms generate high-intent enquiries through targeted digital campaigns.
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