Managing a £400k+ Per Month Insurance Acquisition Campaign
A multi-channel performance marketing campaign focused on scaling quote requests while improving conversion efficiency.
Campaign Highlights
Client Overview
An online insurance platform wanted to scale customer acquisition through digital advertising while maintaining efficient customer acquisition costs.
The company was investing heavily in performance marketing and required continuous optimisation across advertising campaigns and conversion funnels.
The Challenge
Insurance acquisition campaigns operate at significant scale, meaning even small improvements in conversion rates can have a major impact on profitability.
The challenge was scaling acquisition while continuously refining targeting, creative performance and conversion funnels.
Strategy
Platinum Prospects supported the growth team through large-scale performance marketing testing and optimisation.
Google search campaigns targeting high-intent insurance keywords
Meta advertising campaigns targeting potential policyholders
Creative testing across multiple ad formats
Landing page optimisation
Quote funnel conversion testing
Audience segmentation and optimisation
Continuous campaign performance analysis
Campaign Performance
Over 18 months, the campaign maintained an average monthly spend of £430,000 while continuously improving efficiency. The cost per quote request averaged £3.25 across 2.4 million quote submissions.
Optimisation Approach
The campaign focused heavily on experimentation and optimisation.
Creative Testing
Hundreds of ad variations tested across formats and placements
Audience Segmentation
Continuous testing of audience segments and targeting strategies
Landing Page Optimisation
Conversion-focused landing page testing and refinement
Quote Funnel Improvements
Step-by-step optimisation of the quote request conversion flow
Performance-Based Allocation
Budget allocation driven by real-time performance signals
Result
The campaign successfully scaled acquisition while improving efficiency across the funnel. Through ongoing optimisation and testing, the platform was able to acquire millions of potential customers while reducing overall acquisition costs.
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