A targeted Google Search campaign capturing homeowners actively researching remortgage options.
A UK mortgage brokerage wanted to generate a predictable pipeline of remortgage enquiries from homeowners approaching the end of their fixed-rate mortgage deals. The firm wanted to supplement referrals with a digital acquisition channel capable of consistently generating enquiries from borrowers actively researching remortgage options online.
Many homeowners begin researching remortgage options months before their fixed-rate mortgage expires. The challenge was to capture this high-intent search demand and convert it into enquiries that advisers could follow up and progress through the advice process.
Platinum Prospects launched a Google Ads demand capture campaign designed to intercept homeowners searching for remortgage advice.
High-intent Google Search campaigns targeting remortgage keywords
Dedicated FCA-compliant landing pages
Structured enquiry forms capturing borrower information
Automated lead delivery to advisers
Ongoing optimisation to maintain efficient enquiry costs
The campaign generated 239 remortgage enquiries from £7,200 in ad spend at a cost per enquiry of £30.13. The campaign achieved a click-through rate of 5.39% and a conversion rate of 8.31%, with an average cost per click of £2.50. From those enquiries, 11 progressed into the application stage and 8 completed as remortgage cases, generating an estimated £13,600 in revenue and delivering a 1.89x return on ad spend from mortgage fees alone.
This demonstrates that the campaign did not just generate clicks or form submissions. It generated real remortgage enquiries that progressed into the client's application pipeline.
Revenue per client is based on conservative UK mortgage industry averages: approximately £800--£900 in lender procuration fees, £200--£400 in broker fees, and around £600--£900 in protection commissions from associated life insurance, critical illness cover or income protection policies. Using a blended average of £1,700 per completed remortgage client, the campaign produced £13,600 in revenue from £7,200 in advertising spend.
Mortgage clients also represent significant long-term value beyond the initial transaction. Protection policies generate recurring commissions, clients typically remortgage every 2--5 years creating repeat business, and satisfied clients are a consistent source of referrals. When factoring in lifetime client value, the true return on this campaign spend is considerably higher than the initial 1.89x ROAS.
In many Google Ads mortgage campaigns, cost per enquiry can range from £40 to £100 depending on competition and search demand. At £30.13 per enquiry, this campaign delivered below-average acquisition costs while producing measurable revenue from completions.
This campaign demonstrates how Google Search can capture high-intent remortgage demand and convert it into a measurable pipeline of enquiries and application-stage opportunities. By targeting homeowners actively researching remortgage options, brokers can create a scalable source of new opportunities alongside referrals and repeat business.
Platinum Prospects helps regulated financial firms generate compliant, high-intent enquiries through performance-driven digital campaigns.
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