How to Connect Subdomains

Point subdomains like landing.yourbrand.co.uk to landing page or tracking platforms.

10 minutesIntermediate

Why this matters

Branded subdomains improve trust and conversion. Correct DNS setup is critical.

Step-by-step instructions

1

Decide subdomain

Common choices: go, landing, offers, track.

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2

Add a CNAME at DNS provider

Host "landing" pointing to the platform target.

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3

Configure the platform

In the platform, add the custom domain and request SSL.

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4

Wait for SSL provisioning

Usually 5-20 minutes.

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5

Test in browser

https://landing.yourbrand.co.uk should load with a valid certificate.

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Pro tips

  • Use a short memorable subdomain.
  • Do not mix subdomain services without clear naming.
  • Always test in an incognito window.

Common mistakes

  • Pointing an A record to an IP that later changes.
  • Proxying SSL through Cloudflare and clashing with platform SSL.
  • Running ads before SSL is live.

What happens next

Your branded subdomain resolves securely to the platform.