Why this matters
Branded subdomains improve trust and conversion. Correct DNS setup is critical.
Step-by-step instructions
1
Decide subdomain
Common choices: go, landing, offers, track.
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2
Add a CNAME at DNS provider
Host "landing" pointing to the platform target.
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3
Configure the platform
In the platform, add the custom domain and request SSL.
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4
Wait for SSL provisioning
Usually 5-20 minutes.
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5
Test in browser
https://landing.yourbrand.co.uk should load with a valid certificate.
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Pro tips
- Use a short memorable subdomain.
- Do not mix subdomain services without clear naming.
- Always test in an incognito window.
Common mistakes
- Pointing an A record to an IP that later changes.
- Proxying SSL through Cloudflare and clashing with platform SSL.
- Running ads before SSL is live.
What happens next
Your branded subdomain resolves securely to the platform.