Why this matters
LinkedIn ads require a Page. Without one, you cannot run sponsored content or build matched audiences.
Step-by-step instructions
1
Visit linkedin.com/company/setup/new
Sign in with a personal LinkedIn account.
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2
Enter Page name and LinkedIn URL
Use your trading name.
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3
Add website, industry and company size
Must match reality - LinkedIn audits pages.
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4
Upload logo
300x300 square logo.
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5
Publish
Page ID appears in the URL slug.
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Pro tips
- Add at least two Page admins.
- Complete 100% of profile - boosts organic reach.
- Keep tagline under 120 characters.
Common mistakes
- Using a personal profile to try to run ads.
- Leaving placeholder text on the Page.
- Only having one admin who then leaves the company.
What happens next
Create a LinkedIn Campaign Manager account linked to the Page.