LinkedIn delivers higher-quality HNW leads at 180-420 pounds CPL; Meta delivers 3-5x volume at 90-200 pounds. Scaled wealth firms run both, with 25-35% of budget on LinkedIn for high-AUM outcomes.
LinkedIn is the higher-fidelity channel for HNW; Meta is the scaling channel. Sub-500m AUM firms typically start 70% Meta / 30% LinkedIn. Over 500m AUM and growing, invert the mix. LinkedIn rewards document ads and thought-leadership; Meta rewards video + case-study creative.
Best for: named job titles (Director, Partner, CFO, Consultant), professional niches (solicitors, accountants, doctors), and document-led content (quarterly reports, whitepapers).
Best for: audience scale, video-led storytelling, postcode-value layering, lookalike expansion off existing client lists.
Run LinkedIn for the top-of-funnel HNW audiences and upper-funnel thought leadership; run Meta for volume and retargeting LinkedIn engagers to capture assisted conversions.
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