Webinars convert better short-term; podcasts build compounding brand and authority. Run webinars for pipeline, podcasts for owned audience over 12+ months.
Webinars win on measurable pipeline inside 30 days; podcasts win on authority and compounding discovery over 12-24 months. A mature firm runs both - monthly webinars on tightly-niched topics, and a bi-weekly podcast on broader themes with adviser personalities.
Fast-path to pipeline. Niche topic, 30 minutes plus Q&A, three-touch follow-up. Benchmarks: 25-45% register-to-attend, 10-20% attend-to-book.
Slow-path to authority. Name your hosts, commit to 12+ months before judging. Use podcast clips as short-form social content to stretch the asset.
Webinar-podcast stack: record the webinar, extract audio as a podcast episode, cut the best 45s for short-form video. One recording, three surfaces.
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