analytics
Consent Mode v2
Google framework adjusting tag behaviour based on user consent.
Required in the UK/EEA for advertisers using Google Ads. Without consent mode v2, remarketing audiences drop off rapidly and modelling cannot backfill.
Google framework adjusting tag behaviour based on user consent.
Required in the UK/EEA for advertisers using Google Ads. Without consent mode v2, remarketing audiences drop off rapidly and modelling cannot backfill.