paid-media
CPM-Based Buying
Paying per thousand impressions rather than per click or lead.
Common on LinkedIn, YouTube and programmatic. Useful for brand and upper-funnel reach against HNW audiences but harder to tie directly to CPL.
Paying per thousand impressions rather than per click or lead.
Common on LinkedIn, YouTube and programmatic. Useful for brand and upper-funnel reach against HNW audiences but harder to tie directly to CPL.