metrics
ROI (Return on Investment)
Net gain from a campaign divided by its total cost.
ROI = (revenue − spend) ÷ spend. Use ROAS for campaign-level decisions and ROI for business-level ones.
Net gain from a campaign divided by its total cost.
ROI = (revenue − spend) ÷ spend. Use ROAS for campaign-level decisions and ROI for business-level ones.