Scotland

Financial Adviser Lead Generation in Aberdeen

Aberdeens oil & gas workforce supports high-HNW pension and wealth demand, especially around DB transfers and offshore pensions.

Population
196,000
Median income
£32,900
HNW households
4.3%
Adviser density
2.1 / 10k

Meta CPL (indicative)

£48

Cold lead for pension, mortgage or protection niches, 2025 run-rate.

Google CPL (indicative)

£98

High-intent search lead, blended across core adviser niches.

Top-performing niches

wealth-managementpension-transferretirement-planningiht-planning

Local insight

Aberdeens oil & gas heritage creates one of the UKs most specialised adviser markets. Offshore pensions, international tax overlays, DB transfer from oil-major schemes, and high-AUM drawdown all feature. Meta and Google CPLs are above Scottish average because of wealth-client competition but LTVs are strong.

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