Bath is a compact, high-HNW adviser market with strong retirement and IHT demand.
Meta CPL (indicative)
£54
Cold lead for pension, mortgage or protection niches, 2025 run-rate.
Google CPL (indicative)
£108
High-intent search lead, blended across core adviser niches.
Baths demographic is unusually affluent for its size. Strong wealth, retirement and IHT demand; Meta CPLs sit slightly below Bristol, LTVs track South East averages. A small but highly-qualified adviser market rewards reputation and local-pack optimisation.
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