South West
Financial Adviser Lead Generation in Bath
Bath is a compact, high-HNW adviser market with strong retirement and IHT demand.
Population
95,000
Median income
£35,800
HNW households
5%
Adviser density
2.6 / 10k
Meta CPL (indicative)
£24
Cold lead for pension, mortgage or protection niches, 2025 run-rate.
Google CPL (indicative)
£80
High-intent search lead, blended across core adviser niches.
Top-performing niches
wealth-managementretirement-planningiht-planningequity-release
Local insight
Baths demographic is unusually affluent for its size. Strong wealth, retirement and IHT demand; Meta CPLs sit slightly below Bristol, LTVs track South East averages. A small but highly-qualified adviser market rewards reputation and local-pack optimisation.
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