Cardiff is Wales largest financial hub with strong public-sector and insurance workforce and correspondingly strong pension-transfer demand.
Meta CPL (indicative)
£42
Cold lead for pension, mortgage or protection niches, 2025 run-rate.
Google CPL (indicative)
£88
High-intent search lead, blended across core adviser niches.
Cardiffs adviser market benefits from the Welsh Government, Cardiff University, NHS Wales and a long-established insurance cluster (Legal & General, Admiral). NHS and public-sector pension transfer queries dominate pensions advice demand. CPLs on Meta average 15-25% below England-wide; Welsh-language SEO remains a relatively untapped niche for advisers willing to invest.
Want a Cardiff-specific lead forecast?
Model CPL, MQL and CAC for your niche in under 60 seconds.