Edinburgh hosts one of Europes largest fund-management clusters, supporting a high-AUM, high-LTV adviser market.
Meta CPL (indicative)
£62
Cold lead for pension, mortgage or protection niches, 2025 run-rate.
Google CPL (indicative)
£118
High-intent search lead, blended across core adviser niches.
Edinburgh has the highest density of financial-services employment in the UK after London, including Standard Life Aberdeen, Baillie Gifford and major pension administrators. This supports a mature HNW adviser market with strong pension-transfer, wealth and IHT demand. CPLs sit 20-35% below London for equivalent niches but LTVs are near-London because of the concentration of senior financial-services professionals and returning expats.
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