South West
Financial Adviser Lead Generation in Exeter
Exeters retiree-heavy South West catchment supports strong retirement and IHT advice demand.
Population
131,000
Median income
£30,200
HNW households
3.6%
Adviser density
2 / 10k
Meta CPL (indicative)
£21
Cold lead for pension, mortgage or protection niches, 2025 run-rate.
Google CPL (indicative)
£68
High-intent search lead, blended across core adviser niches.
Top-performing niches
retirement-planningprotectioniht-planningequity-release
Local insight
Exeters South West catchment (mid and east Devon) is one of the UKs most retiree-dense regions. IHT planning, equity release, care-fees and retirement planning all perform strongly. Adviser competition is moderate; CPLs are efficient.
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