South West

Financial Adviser Lead Generation in Exeter

Exeters retiree-heavy South West catchment supports strong retirement and IHT advice demand.

Population
131,000
Median income
£30,200
HNW households
3.6%
Adviser density
2 / 10k

Meta CPL (indicative)

£44

Cold lead for pension, mortgage or protection niches, 2025 run-rate.

Google CPL (indicative)

£92

High-intent search lead, blended across core adviser niches.

Top-performing niches

retirement-planningprotectioniht-planningequity-release

Local insight

Exeters South West catchment (mid and east Devon) is one of the UKs most retiree-dense regions. IHT planning, equity release, care-fees and retirement planning all perform strongly. Adviser competition is moderate; CPLs are efficient.

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