Leeds supports a mature financial-services cluster with strong pension and retirement demand from its large public-sector and professional-services workforce.
Meta CPL (indicative)
£48
Cold lead for pension, mortgage or protection niches, 2025 run-rate.
Google CPL (indicative)
£98
High-intent search lead, blended across core adviser niches.
Leeds combines a significant financial-services workforce (including major insurer and bank back-offices) with a strong public-sector presence (NHS, universities, councils). This creates an outsized demand for pension-transfer, NHS-pension and retirement-planning advice. CPLs on pension-transfer queries are 10-20% below London but comparable to Manchester; Meta audiences in LS7/LS17/LS16 postcodes overperform for HNW retirement planning.
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