Financial adviser lead generation in London - the UKs most competitive and highest-value advice market. HNW density sits almost 3x the national average, and CPLs reflect both the spend and the return.
Meta CPL (indicative)
£92
Cold lead for pension, mortgage or protection niches, 2025 run-rate.
Google CPL (indicative)
£168
High-intent search lead, blended across core adviser niches.
Londons adviser market is shaped by concentration of wealth and cross-border clients. Expect Meta CPLs 15-25% higher than regional averages for wealth management, offset by LTVs 2-3x national benchmarks. Google Search competition for "wealth manager London" and "financial adviser London" drives CPCs into 22-38 pounds territory, rewarding firms that match paid media with topical authority (glossary, guides, named authors) and local Google Business Profile hygiene. Local niches that disproportionately outperform: equity release in outer boroughs (Richmond, Bromley, Croydon), IHT planning in SW/NW postcodes, and pension consolidation among cross-border professionals (dual-tax residents, returning expats).
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