Swansea covers South West Wales with strong retiree and family protection demand.
Meta CPL (indicative)
£36
Cold lead for pension, mortgage or protection niches, 2025 run-rate.
Google CPL (indicative)
£80
High-intent search lead, blended across core adviser niches.
Swanseas adviser market serves South West Wales. Retiree demographics (Gower peninsula) support equity release; urban demographics support family protection and mortgage demand. Adviser density is low; CPLs are among the lowest in Wales.
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