Annual flagship reports, monthly market snapshots, and sector-specific briefs covering cost-per-lead, conversion, funnel performance, compliance, and forecast intelligence across UK regulated financial services.
Bridging Finance · 2026
Bridging is the most CPC-expensive and most transactional UK financial category. Regional markets and specialist use cases carry materially better economics than London and South East generalist acquisition.
Financial Advisers · 2026
Financial adviser acquisition in 2026 shows Meta CPL compression, rising importance of asset qualification, and growing Consumer Duty scrutiny of lead funnels.
Mortgage Brokers · 2026
Mortgage broker acquisition in 2026 is defined by rate sensitivity, rising high-intent Google CPC, and structural outperformance by specialist niches over generalist brokerage.
Pension Transfers · 2026
Pension transfer acquisition is the most regulation-shaped segment in the 2026 dataset, with structural CPL elevation driven by FCA guidance and eligibility filtering.
Protection Insurance · 2026
Protection is the highest-volume, lowest-CPL regulated category in the 2026 dataset. Fact-find-first funnel formats outperform quote-first formats on retention and client lifetime value despite higher headline CPL.