Paste your ad copy and flag common FCA financial promotion and Consumer Duty failures before submitting for sign-off.
An FCA ad compliance pre-check is an automated screen that scans financial services ad copy for prohibited language, missing risk warnings and Consumer Duty failure patterns before the copy is submitted to an internal compliance function for formal sign-off.
The FCA prohibits any ad that implies certainty of return on a regulated investment. Remove guarantees and use language such as "indicative" or "targeted".
Urgency tactics are disproportionately harmful to vulnerable customers. Remove or soften to a clear, non-pressuring CTA.
Regulated investment, mortgage and pension ads must include a prominent risk warning appropriate to the product.
Financial promotions must clearly identify the authorised firm responsible, including FCA authorisation status and, where applicable, FRN.
This pre-check is a fast screen, not a compliance function. Every financial promotion must still be approved by an authorised person before publication. See the Compliance-First Funnel for how to build compliance into the creative process from day one.