Question 1

How do I market financial advice to dentists?

Accepted Answer

LinkedIn job-title + practice-owner audiences, specialist content on NHS pension, incorporation, practice sale, and partnerships with dental accountants and BDA.

Question 2

How much does a first-time buyer mortgage lead cost?

Accepted Answer

FTB mortgage leads cost 22-65 pounds on Meta and 55-140 pounds on Google, with "5% deposit" and "first-home scheme" keywords driving the best intent.

Question 3

How much does an IFA lead cost on Google?

Accepted Answer

IFA Google Search leads run 140-320 pounds for generic advice queries and 220-480 pounds for high-net-worth keywords such as "wealth manager" and "chartered financial planner".

Question 4

How much does Google Ads cost for pension advice keywords?

Accepted Answer

Pension advice keywords on Google UK typically cost £6-£22 CPC, with "pension transfer advice" and "SIPP advice" sitting at the top of the range due to high advice-fee value per conversion.

Question 5

How do I market pension transfer and pension consolidation services?

Accepted Answer

Use Google Search for in-market terms (pension transfer advice, consolidate pensions, lost pension), Meta for over-50s awareness campaigns, and a named lead magnet like a "pension review checklist". Expect £120 to £280 CPL and strict FCA scrutiny on all creative.

Question 6

How much does a financial adviser lead cost in the UK?

Accepted Answer

UK financial adviser leads cost between £48 and £420 per lead depending on niche and channel. Mortgage leads on Meta average £60-£120; pension transfer leads on LinkedIn average £280-£420; wealth management leads sit at £180-£350. Consumer Duty compliance adds 10-20% to underlying CPL.

Question 7

How do mortgage brokers get leads?

Accepted Answer

UK mortgage brokers primarily get leads through Google Search, Meta, SEO and referral partnerships, with Meta delivering the lowest CPL and Google the highest intent.

Question 8

How much should a UK financial adviser spend on marketing each month?

Accepted Answer

Most UK financial adviser firms spend 3% to 8% of gross revenue on marketing. Paid-media budgets typically start at £3,000 per month for a single-adviser firm and scale to £25,000+ for multi-adviser wealth practices.

Question 9

What is the best way to generate mortgage leads in 2025?

Accepted Answer

Combine Google Search for high-intent queries (remortgage, first-time buyer, buy-to-let), Meta for prospecting and retargeting, and a fast-response booking system. Expect £35 to £90 CPL and 20 to 40% lead-to-application rates with proper qualification.

Question 10

How do I market equity release and lifetime mortgages?

Accepted Answer

Target homeowners 55 to 85 on Meta and Google Search, use educational content (no pushy offers), and expect £140 to £260 CPL with 20 to 40% lead-to-appointment rates. Vulnerability considerations and FCA rules are especially strict in this niche.

Question 11

What conversion rate should a financial adviser landing page hit?

Accepted Answer

A well-built adviser landing page converts 5 to 12% of paid traffic into a lead. Under 3% usually means poor offer or message-match; over 12% usually indicates lead quality is low and needs tighter qualification.

Question 12

How fast should I respond to a financial adviser lead?

Accepted Answer

Respond within 5 minutes. Speed-to-lead under 5 minutes produces up to 21x higher contact rates than responding after 30 minutes, and conversion to booked meeting roughly doubles.

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