Expect £4,000 to £12,000 for a purpose-built adviser website, £1,500 to £4,000 for a single high-converting landing page, and £800 to £2,500 for an off-the-shelf template. Ongoing hosting and compliance updates typically cost £80 to £300 per month.
Tiered pricing - Template / DIY: £0 to £500 setup, £30 to £80/month. - Off-the-shelf for advisers (e.g. Adviser Websites Ltd): £800 to £2,500, £80 to £200/month. - Custom landing page: £1,500 to £4,000. - Purpose-built adviser site: £4,000 to £12,000. - Multi-brand or group site: £15,000+.
What affects cost 1. Page count and custom design. 2. Calculator/integration complexity (affordability calc, Plannr API, etc.). 3. Copywriting and compliance review. 4. Ongoing maintenance and updates.
What you should not skimp on - Compliance-ready copy. - Mobile performance (Core Web Vitals). - Analytics and conversion tracking setup. - Accessible design (WCAG 2.2 AA).