Web Design
How much does a financial adviser website cost in the UK?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does a financial adviser website cost in the UK?
Expect £4,000 to £12,000 for a purpose-built adviser website, £1,500 to £4,000 for a single high-converting landing page, and £800 to £2,500 for an off-the-shelf template. Ongoing hosting and compliance updates typically cost £80 to £300 per month.
Want us to do this for your firm?
Get a compliant lead-gen plan tailored to your niche and compliance setup.
Tiered pricing
- Template / DIY: £0 to £500 setup, £30 to £80/month.
- Off-the-shelf for advisers (e.g. Adviser Websites Ltd): £800 to £2,500, £80 to £200/month.
- Custom landing page: £1,500 to £4,000.
- Purpose-built adviser site: £4,000 to £12,000.
- Multi-brand or group site: £15,000+.
What affects cost
- Page count and custom design.
- Calculator/integration complexity (affordability calc, Plannr API, etc.).
- Copywriting and compliance review.
- Ongoing maintenance and updates.
What you should not skimp on
- Compliance-ready copy.
- Mobile performance (Core Web Vitals).
- Analytics and conversion tracking setup.
- Accessible design (WCAG 2.2 AA).
Was this useful?