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How much does a financial services marketing agency cost in the UK?

Last reviewed 22 April 2026 · Reviewed by Jake McQuillan

Quick answer

How much does a financial services marketing agency cost in the UK?

UK specialist adviser agencies typically charge 3,000-12,000 pounds/month management fee, plus media spend. Full-service retained partnerships sit at 8k-25k pounds/month.

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Fee structures

  • Retainer: 3k-12k pounds/month
  • % of spend: 10-20% (min 1.5-3k pounds)
  • Performance: rarer in regulated finance due to compliance
  • Full-service: 8k-25k pounds/month for creative + media + landing pages + reporting

What to expect included

Strategy, media buying, creative rotation, landing pages, tracking, offline conversions, weekly reporting.

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Reviewed by
Jake McQuillan
Founder at Platinum Prospects
Last reviewed 22 April 2026

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