How much does a financial adviser lead cost in the UK?

Quick answer

How much does a financial adviser lead cost in the UK?

UK financial adviser leads cost between £48 and £420 per lead depending on niche and channel. Mortgage leads on Meta average £60-£120; pension transfer leads on LinkedIn average £280-£420; wealth management leads sit at £180-£350. Consumer Duty compliance adds 10-20% to underlying CPL.

TL;DR\n\nUK financial adviser leads cost between £48 and £420 per lead depending on niche and channel.\n\n## Detailed breakdown\n\nCost per lead varies by three main factors: niche regulatory weight, channel targeting quality, and creative compliance overhead.

Reviewed by Platinum Prospects Editorial. Last updated April 2026.