Reputation
How do I handle negative reviews for a financial adviser?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How do I handle negative reviews for a financial adviser?
Respond within 48 hours, publicly acknowledge without breaching confidentiality, take detail offline, fix the root cause, and update the response when resolved.
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Response template
"Thank you for the feedback. Client confidentiality stops me discussing specifics here. Please contact [named person] at [email/phone] so we can look into this properly. - [Full name, role]."
What not to do
- Argue in public
- Breach client confidentiality
- Ignore
- Flood with fake positives
FCA note
Complaints data is reviewed in supervisory contact - handle accordingly.
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Related questions
How should a financial adviser respond to a negative online review?
Respond publicly within 48 hours, acknowledge without admitting specific facts, invite the reviewer to resolve privately, and reference your FCA complaint proc…
How do I get reviews for a financial adviser practice?
Ask at key trust moments (post meeting, post fund transfer), use VouchedFor or Trustpilot, and automate the ask via CRM trigger 3 5 days after a positive event.
Is VouchedFor worth it for a financial adviser?
Yes for visibility on consumer searches like "financial adviser near me" and The Times Guide inclusion ROI tends to be positive for advisers with 20+ reviews.