4-6 week onboarding: brand, compliance, CRM, calendar, lead routing, scripts, offline events. Ideally start with warm retargeting traffic before new-lead volume.
Weeks 1-2
- Brand, bio and credential copy - Compliance sign-off of creative and landing pages - CRM setup + calendar availability
Weeks 3-4
- Warm retargeting audience exposure - First consultation cohort (existing leads) - Qualification script validation
Weeks 5-6
- New-lead volume switched on - Offline conversion feedback loop live