Add niche campaigns, diversify creative angles weekly, move to value-based bidding with offline conversion feedback, and expand to a secondary channel.
Scale playbook
1. Split budget across 3-5 niche campaigns (not one mega-campaign) 2. Weekly creative injection to avoid fatigue 3. Switch bid strategy to Value once 50+ revenue events per ad account 4. Add secondary channel (YouTube or LinkedIn) 5. Build a retargeting and nurture moat to capture assisted revenue
Watch-outs
CPL rises 15-30% at first on value bidding - judge on cost per client, not lead.