Use Google call extensions with Google forwarding numbers, enable call conversions, and pipe call recordings to a CRM log for quality review.
Setup
1. Enable call extensions + call-only ads 2. Turn on conversions from calls (30-60s threshold) 3. Use CallRail / CallTrackingMetrics for number-swap on the landing page 4. Push call outcomes (booked / no-show / rejected) back via Offline Conversion Import
Compliance
Record the consent statement before recording; keep retention short (30-90 days) unless evidence is needed.