Measurement
How do I track phone leads from Google Ads?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How do I track phone leads from Google Ads?
Use Google call extensions with Google forwarding numbers, enable call conversions, and pipe call recordings to a CRM log for quality review.
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Setup
- Enable call extensions + call-only ads
- Turn on conversions from calls (30-60s threshold)
- Use CallRail / CallTrackingMetrics for number-swap on the landing page
- Push call outcomes (booked / no-show / rejected) back via Offline Conversion Import
Compliance
Record the consent statement before recording; keep retention short (30-90 days) unless evidence is needed.
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