Use AI for research, first-draft creative, audience ideation and reporting summaries - not for compliance decisions, advice or unchecked publication. Keep a human-in-the-loop review.
Use cases
- Research: query distillation, niche mapping - Creative: first-draft ad copy, landing page variants - Audiences: lookalike ideation from CRM segments - Reporting: weekly performance narratives
Do not
- Auto-publish without compliance sign-off - Generate testimonials or reviews - Use AI personas as "advisers"