Should financial advisers use TikTok?

Quick answer

Should financial advisers use TikTok?

Yes, if target client is 25-45 and niche is mortgage/protection/early retirement. No, if target is HNW 55+ or DB transfer. Compliance workflow is the blocker, not audience.

When to use

- Niche: first-time buyer mortgage, income protection, pension consolidation - Audience: 25-45 - Content: adviser to camera, 45-90s, specific scenario

Why most advisers dont

Every video is a financial promotion - compliance is slower than creative. Solutions exist (batch-approve templates) but require commitment.

Reviewed by Platinum Prospects Editorial. Last updated April 2026.