Does a financial adviser need a website?

Quick answer

Does a financial adviser need a website?

Yes. A modern FCA-compliant website is required for paid acquisition, SEO and credibility. Even referral-only firms lose 20-40% of referred prospects who research the firm online before booking.

Every UK financial adviser firm running any form of lead generation needs a credible website. Paid media requires a compliant, conversion-focused landing surface. SEO compounds over years. Even pure referral firms lose 20-40% of referred prospects who check the website before booking. Modern IFA sites should carry FCA number, team bios with authors, service detail, fees transparency and clear risk disclosures.

Reviewed by Platinum Prospects Editorial. Last updated April 2026.