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Creative

What are the best ad angles for pension transfer campaigns?

Last reviewed 22 April 2026 · Reviewed by Jake McQuillan

Quick answer

What are the best ad angles for pension transfer campaigns?

Lost-pot finder, consolidation clarity, retirement income gap, death benefits preservation, tax-efficient drawdown, and adviser-reviewed "is it right for me" quizzes.

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Six tested angles

  1. "Find and consolidate lost pensions"
  2. "See your retirement income gap"
  3. "DB or DC - know your best move"
  4. "Protect death benefits for family"
  5. "Tax-efficient drawdown strategy"
  6. "Is transferring right for you? 5-question check"

Angle hygiene

Each angle needs its own landing page and compliance approval.

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Reviewed by
Jake McQuillan
Founder at Platinum Prospects
Last reviewed 22 April 2026

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