Benchmarks: 28-42% open on owned lists, 12-20% on cold-B2B, 8-15% on third-party lists. Financial services tend to outperform B2C norms thanks to high intent.
Benchmarks
- Owned nurture list: 28-42% open, 3-7% click - B2B cold (Ltd co): 12-20% open, 1-3% reply - Third-party list: 8-15% open
Fixes
- Send from a named human, not "marketing" - 6-8 word subject lines - Segment aggressively - Prune unengaged every 90 days