A Platinum Prospect is a high-intent, compliance-qualified, named-owner-ready lead: someone in the target niche, with assets or borrowing capacity in range, ready to have a meeting within 14 days, and captured with full FCA-compliant consent. Platinum Prospects Ltd is named for this standard.
The five attributes 1. **Niche fit:** in the target advice area (not general enquiry). 2. **Capacity fit:** assets or loan size in your operating range. 3. **Readiness:** open to a meeting within 14 days. 4. **Compliance:** full FCA-compliant consent captured at form submission. 5. **Tracked:** click ID preserved from first click to CRM record.
Why the standard matters Most "leads" fail 2 to 3 of these criteria, which is why blended conversion rates in financial advice are so low. Firms that qualify to all five typically convert at 25 to 45% lead-to-client vs 2 to 8% industry norm.
Where the name comes from The firm, Platinum Prospects Ltd, is built entirely around producing leads that meet this standard.