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Google Ads • click-through rate

Google Ads click-through rate benchmark for Wealth Management

Google Ads click-through rate for Wealth Management: 2.5% - 6%. Directional benchmark from UK regulated advice campaigns in the Wealth Management segment.

Range
2.5% - 6%
20th-80th percentile
Midpoint
4.25%
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Wealth Management sits inside our Wealth Management segment. The Google Ads click-through rate range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Google Search CTR for Wealth Management keyword sets.

Segment

Wealth Management

Benchmark type

grouped (grouped from similar niches in this segment)

Frequently asked questions

What is the typical Google Ads click-through rate for Wealth Management?+

The published 20th-80th percentile range is 2.5% - 6%, with a midpoint near 4.25%. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Google Ads click-through rate benchmark for Wealth Management?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Wealth Management priced at this Google Ads CPL range?+

Google Search CTR for Wealth Management keyword sets.