Google Ads cost per lead benchmark for Mortgage Calculator
Google Ads cost per lead for Mortgage Calculator: £12.6 - £24. Directional benchmark from UK regulated advice campaigns in the Mortgage Leads segment.
About this benchmark
Mortgage Calculator sits inside our Mortgage Leads segment. The Google Ads cost per lead range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.
Segment
Mortgage Leads
Benchmark type
directional (calibrated estimate, not a sampled niche range)
Frequently asked questions
What is the typical Google Ads cost per lead for Mortgage Calculator?+
The published 20th-80th percentile range is £12.6 - £24, with a midpoint near £18.3. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads cost per lead benchmark for Mortgage Calculator?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Mortgage Calculator priced at this Google Ads CPL range?+
Directional niche range derived from the platform aggregate (shown in the methodology panel) and the niche opportunity dataset. Niche-level sample not applicable; use the range and confidence tier, not the midpoint.