Google Ads MQL-RATE benchmark for Protection
Google Ads MQL-RATE for Protection: 51.8% - 81%. Directional benchmark from UK regulated advice campaigns in the Protection segment.
About this benchmark
Protection sits inside our Protection segment. The Google Ads MQL-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Google Search lead to MQL rate for Protection.
Segment
Protection
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Google Ads MQL-RATE for Protection?+
The published 20th-80th percentile range is 51.8% - 81%, with a midpoint near 66.4%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads MQL-RATE benchmark for Protection?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Protection priced at this Google Ads CPL range?+
Google Search lead to MQL rate for Protection.