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Email • OPEN-RATE

Email OPEN-RATE benchmark for Business Finance

Email OPEN-RATE for Business Finance: 28% - 48%. Directional benchmark from UK regulated advice campaigns in the Business Finance segment.

Range
28% - 48%
20th-80th percentile
Midpoint
38%
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Business Finance sits inside our Business Finance segment. The Email OPEN-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Email open rate for Business Finance adviser nurture sequences.

Segment

Business Finance

Benchmark type

grouped (grouped from similar niches in this segment)

Frequently asked questions

What is the typical Email OPEN-RATE for Business Finance?+

The published 20th-80th percentile range is 28% - 48%, with a midpoint near 38%. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Email OPEN-RATE benchmark for Business Finance?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Business Finance priced at this Email CPL range?+

Email open rate for Business Finance adviser nurture sequences.